I am in contact with several households each year and one of the questions I always ask is , “What is your preferred style?” Sometime this question is easily answered and sometimes it is not. The traditional people know for sure they are traditional and the contemporary people know they are contemporary but the other styles fall somewhere in the middle of all that. Most people will define their style based on what they see in advertisements. Retail stores like Pottery Barn and Restoration Hardware and Ikea have established a style all of their own.